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Ever want to design your own watch? Your colors? Your choice of quartz, chrono or automatic? That’s exactly the business of 121 Time. Above all that, this is a completely swiss made timepiece that you can personalize with engravings. They periodically offer a “timepiece of the day” with a reduced discount. Since you are buying direct, the prices are spectacular for a swiss made watch. How about the new “Aero” model in black? Yummy.

This watch crossed my path today when visiting WorldLux.com. This watch features an automatic movement with a fairly generous 42 hour power reserve. Weighing in at 42mm without the crown, this watch definitely makes a bold statement on the wrist without being ostentatious.

Going back to my love of things vintage, today brings in the Louis Erard Heritage Chronograph. This watch pays homage to the older military watches popular during the late 1920’s and early 1930’s as far as it’s dial work. The crown, subdials and pushers are quite modern but don’t detract from the vintage styling. I think I would have liked to see them using wire lugs, but that’s just a small suggestion to this otherwise beautiful watch.

What better than a watch which contains gears that look like they could kill you? I mean come on, most guys built ninja throwing stars from nails and tape when they were kids, right? No? Was that only me? Well, now no more building these things from scratch. In a rush, just rip apart your watch and throw some gears. This watch is sure to be a grail for any collection.

Gerald Genta is a name that is usually well known in horology circles. Probably one of the most famous Swiss watchmakers, Genta was known for his unusual designs that challenged the establishment in watchmaking. Now, there is a company that is trying to live up to the master watchmaker in both style and unique design. Taking their cues from the automotive industry, Gerald Genta watches in their highest form feature retrograde movements and dial designs reminiscent of speedometers in classic vehicles. Take the Retro Solo for instance, with it’s simple styling, reminds me very much of a 1960’s era Chevy speedometer. Nothing short of classy, this timepiece would surely make any collector bubble with excitement.